About

Existential disruption calls for fresh thinking from seasoned leaders.

Our founding team is made up of seasoned entrepreneurs and corporate leaders who represent the 3 most important things higher education needs to thrive in the new normal.

  1. Deep domain experience in higher education across the spectrum of size and geography
  2. Proven frameworks to activate an entrepreneurial mindset which drive authentic innovation in areas ranging from operations and service delivery, to market differentiation and revenue generation
  3. Cross-industry expertise in digital messaging, customer acquisition (enrollment), and engagement (affinity) with the gamut of audiences higher education needs to communicate with

Meet The Partners

Matthew Alex, Founder

Matthew is a former partner at Deloitte, where he led the Student Technology and Transformation practice. In that capacity, he oversaw some of the most complex Student Technology Transformation projects in the country. He also led Deloitte’s Smart Campus and Future of Work initiatives. Prior to that, he was the founder of HTS Consulting, a technology and services company serving higher education. He got his start in higher ed almost 30 years ago as a clerk in a Registrar’s office.

At Beyond Academics, he oversees our Future of Work and Digital Transformation practices as he continues to assemble the best and brightest minds in higher ed, entrepreneurship, innovation, and industry.

Joe Abraham, Operating Partner

Joe is a serial entrepreneur, award-winning business advisor, and author of the critically acclaimed book Entrepreneurial DNA (McGraw Hill Education 2011) that has been adopted into several undergraduate and graduate study programs. His research into entrepreneurial behavior that led to the writing of the book also led to the development of the BOSI Behavioral Assessment that has been deployed globally with over 150,000 participants.

At Beyond Academics, Joe serves as operating partner and also oversees the BA incubator, innovation consulting, and entrepreneurial mindset education initiatives. Joe is also finishing up research on BA’s Culture Of Innovation Assessment that helps organizations measure their internal capacity to innovate and transform. In addition to his role at BA, he oversees a portfolio of family-owned companies in sports, real estate, and wellness technology. He has been featured twice on the TEDx stage as well as on Fox News, CNN, network TV, and The Wall Street Journal as a subject matter expert in revenue generation, organizational transformation, and entrepreneurship.

Joel Mathew, Partner

Joel comes to BA with over 20 years of experience in media and technology. He spent several years working for the largest media conglomerates in the world, in both the television and radio industries, before founding his own digital-focused agency. 

Joel has worked with clients ranging from new startups to billion-dollar global corporations including All-State, Nike, Acura, and top universities. His higher ed strategy has yielded record results for universities in the areas of student recruitment. In addition to his expertise in advertising and technology, Joel is also an investor and advisor to several ventures in a variety of markets including legal, cybersecurity, and publishing.

At BA, Joel oversees the implementation of Human-Centric customer acquisition strategies we design for next-generation campuses.