Matthew Alex couldn’t have predicted a global pandemic when he launched Beyond Academics to help higher Ed transform, but it was the final ingredient of the perfect storm that is claiming its casualties in higher education.
Alex is a former partner at Deloitte, where he led the Student Technology and Transformation practice—overseeing some of the most complex Student Technology Transformation projects in the country. He also led Deloitte’s Smart Campus and Future of Work initiatives.
“Other than a handful of elite, incumbent schools with 10 and 11-figure endowments and globally-recognized names, most colleges and universities have months, not years, to make a total digital transformation,” says Alex “most schools are either completely delusional or cautiously concerned about the future. What both groups have in common is that neither group has a plan that has any sustainable future. They think ‘zoom university’ is the way out of the storm.”
With big tech like Google and Amazon announcing their plans to enter the space, 40% of future freshmen saying they don’t plan to pursue 4-year degrees this fall, and a growing population of digital natives who have no interest in sitting in a lecture hall for 2 hours, the proverbial writing is on the wall. But higher ed is in denial.
“Coronavirus was just the catalyst that accelerated the inevitable,” says serial entrepreneur and co-founder Joe Abraham. “Higher education has typically had an anti-business, anti-entrepreneurial mindset within its internal operation, and it’s about to cost a lot of careers. They’ve thought of themselves as so different and so separate, that they’ve lost the basic business fundamentals of customer-centric product design, voice-of-the-customer-driven innovation, and an agile, iterative pursuit of being fit for purpose.”
But there is hope. Thought leaders and authentic innovators in higher education who recognized the warning signs a long time ago are sounding the alarm. Dr. Rufus Glasper, CEO of The League of Innovation in the Community College says “there is a sense of urgency for any college campus to shelve traditional strategic plans, and lift highly nimble and innovative 3, 6 and 12-month roadmaps focused on entrepreneurial transformation, and that requires new thinking,” Glasper said. “You have to establish culture where you can have the opportunity to have an ebb and flow like never before.”
Beyond Academics is helping campuses build and deploy these nimble plans for digital transformation while introducing low-cost ‘bolt-on’ technologies like its Smart Panda tools that automate labor-intensive processes, while making things like transcript portability possible within weeks, not years.
“Digital transformation is not about repaving the old roads of higher education with multi-million dollar student system installations, or synchronous classes delivered over 16-week semesters,” says Alex, “it’s about providing poly-synchronous learning, unbundling of courses into mini-artifacts that can be consumed on-demand, creating off-campus digital affinity for students – the likes of a Minecraft environment, and providing real-time transcript mobility so that students can take multiple classes across multiple schools – at the same time. That’s just the beginning of what the future of higher education looks like.”
“Senior leadership teams are struggling to visualize the future because they’ve been in a bubble. Their teams are struggling to display entrepreneurial behavior – which is a prerequisite for authentic innovation,” says co-founder and author of Entrepreneurial DNA, Joe Abraham. “Higher education has some of the brightest minds on earth, but they need help breaking past limiting beliefs, and they need to discover the frameworks for how to design and deploy innovation in times of existential crisis. That’s what we need to help them through.”
In addition to Alex’s Future of Work platform and Abraham’s Entrepreneurial Innovation frameworks is 3rd co-founder Joel Mathew’s decades of digital media experience including running a digital marketing agency with clients like Nike, Allstate, Acura, and Rakuten. “Higher ed needs a fresh, customer-centric, and outside-the-industry approach to enrollment strategy in order to engage the digital natives of the future”, Mathews says.
