Beyond the Post: 9/25/2020

Beyond Academics asks to hear your thoughts, comments, and opinions on the topics we’ve covered throughout the week. Let’s keep the conversation about Higher Education going.

BA Featured

On September 20, Matt Alex and Joel Mathew of Beyond Academics were featured on the radio show Get Down To Business with Shalom Klein. During the show, Matt, Joel, and Shalom discuss the extreme need of innovation, entrepreneurship, and more student-centric values in higher education.

As always, comment below or send us an email. We’d love to hear your thoughts on what we discussed during the show.

Higher Ed in the Press

Strategic Education, Inc. and Noodle Partners Unite to Provide Employers with Access to a Variety of Education and Upskilling Programs from the Nation’s Leading Universities” press release via Business Wire

The ability for professionals to return to university alongside their career does not have to be the rarity that it is today. With the right innovations and technologies like this one, returning to higher education will become more accessible for people already in the workforce.

“The new WorkforceEdge platform will streamline employers’ access to a network of top educational programs and provide full administration of employee education benefits.”

Read the full press release >>>

Other Posts

“Vouchers Over Virus: How the Department of Education Prioritized Private School Vouchers Over Responding to COVID-19” by Neil Campbell for Center for American Progress

There is a trend in higher education (and primary education, too) of not putting their students first and focusing on revenue. Not only does this hinder the safety of student, it also hinders their potential for better learning.

“Rather than urging schools to follow reopening advice from health experts, the Education Department wasted critical months this summer fighting unsuccessful legal battles to divert additional money to private schools…”

Read the full post >>>

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Beyond the Post: 9/18/2020

Beyond Academics asks to hear your thoughts, comments, and opinions on the topics we’ve covered throughout the week. Let’s keep the conversation about Higher Education going.

The FutureX Podcast Premiere

On September 15, we launched our new podcast, The FutureX Podcast. Listen as host Joe Abraham interviews Dr. Rufus Glasper, CEO of The League For Innovation in the Community College. They talk about the culture that fuels innovation and what leaders in Higher Ed should be considering in times of existential change.

As always, sound off in the comments or send us an email. We’d love to hear your thoughts.

Other Posts

“UMass Launches Inter-Campus Course Exchange To Expand Offerings For Students by Leveraging Distance Learning Technology” from University of Massachusetts

The University of Massachusetts is setting a great example for Higher Ed with a brand new course exchange initiative to make all courses available across all UMass campuses.

BA Bold Thoughts:

What does this mean?

  • More flexibility for students
  • More course seats filled
  • More diverse course offerings

What does this really mean?

This opens the door to national, even global, course exchanges creating limitless opportunities for students.

Read the full post >>>

“Are Universities Going the Way of CDs and Cable TV?” by Michael D. Smith for The Atlantic

Just like television, film, and music, higher education will have to adapt and become digital in order to survive. Doing so may even create a boom in education quality and availability.

“But remember, just because new technology changed the way entertainment was delivered doesn’t mean it impeded the industry’s underlying mission.”

BA Bold Thoughts:

  • There will always be a need for higher education, especially in a time of economic struggle.
  • Traditional learning is a thing of the past, and this false trust in tradition is inhibiting higher education from reaching its full potential.
  • Education needs to become more accesible and moving to digital is the way to do that.

Read the full post >>>

“How to Save Higher Education” by Kevin Carey for Washington Monthly

Higher education is failing. It’s failing itself and it’s failing its students. The only way to save it is to completely reimagine and recreate a system that works for everyone, not just the privileged few.

“The need for college won’t go away, however, particularly with widespread unemployment. For-profit colleges backed by private equity will surge into the gap, using aggressive and deceptive marketing tactics to sign up naive students who will pay outsized tuition with no-questions-asked loans from the U.S. Department of Education. Much of that debt will never be repaid, ruining credit, wasting lives, and costing taxpayers billions.”

BA Bold Thoughts:

  • Higher education can benefit greatly from a network of schools that work together to make education more accessible and more sustainable for the institutions.
  • What Higher Ed needs is a realignment of the incentives that cause many organizations to put profit before students.
  • Higher education must become more accessible and affordable in order to remove its burden from an already strained economy.

Read the full post >>>

Tell Us Your Thoughts

Comment on this post, reach out on LinkedIn, or submit your take on any of these topics via email. We want to talk with you about the future of Higher Ed.

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The FutureX Podcast: Ep. 01

The FutureX Podcast Premiere

In The FutureX Podcast, host Joe Abraham interviews the best and brightest minds inside and outside higher education. It’s fun, informative, and inspirational. What does the future hold for Higher Ed?

About the Episode

What’s keeping Presidents and senior leaders of higher education institutions up at night these days? Is it any different now than before the pandemic hit? What should leaders in Higher Ed be considering in times of existential change?

These are just a few of the questions we cover in this segment with the CEO of The League For Innovation In The Community College, Dr. Rufus Glasper. Dr. Glasper also shares insight into what questions we need to be asking about our “innovation readiness” and culture within the campus staff.

Beyond the Post: 9/11/2020

Beyond Academics asks to hear your thoughts, comments, and opinions on the topics we’ve covered throughout the week. Let’s keep the conversation about Higher Education going.

Our Posts

“An Entrepreneurial Approach to the Higher Ed Solution” by Joe Abraham

Joe Abraham, serial entrepreneur, writes about the importance of viewing higher education through a business lens. Innovation, transparency, and humility are all crucial in fixing a broken system and serving the customer (student) better. Is your organization innovating? Or are you just re-paving old roads?

“Okay Higher Ed, Now What?” by John Thompson-Haas

There is no return to the way things were pre-COVID. Higher Ed must adapt to the new world, change their process, and create student-centric value. In this article, JTH poses some important questions. Do you have the answers?

Other Posts

“Where Does Higher Education Go Next?” by David Rosowsky for Forbes

The pandemic has forced higher education organizations to transform—

“The upside: change was needed and perhaps long overdue. The downside: it’s expensive and not everyone will be successful.”

BA Bold Thoughts:

While it will be expensive, it will be more costly if schools don’t shift.

Opportunities to transform:

  1. Create value by designing an institution that is more “Fit for Purpose” for who you serve
  2. Develop digital culture that’s welcoming, productive, and efficient
  3. Use online presence to differentiate and scale to a broader market

All three of these opportunities are not only very attainable but critical. Schools must recognize the value.

Read the full post >>>

“Designing the Future of Liberal Education” by Steven Mintz for Inside Higher Ed

Is the best way to save liberal education to radically reimagine it? This article talks about the heightened emphasis on applied or experimental learning. The goal is to identify a path in life and develop sense of purpose and opportunity.

“We mustn’t kill liberal education in order to save it, but we must also recognize that it is under genuine threat and that if it fails to adapt, it will only become even more marginal and peripheral.”

BA Bold Thoughts:

  • Liberal Education needs to rewrite the narrative, framing itself as a viable way to prepare for the workforce.
  • For Liberal Education to survive, must it prioritize the practical? If so, when do the previous topics of importance—ethics, art appreciation, history, logic, rhetoric—become overrun by utilitarian needs?

Read the full post >>>

“The Pandemic and Community College Enrollment” by Iris Palmer for New America

There is a lot of uncertainty during this time, especially for the demographics that make up the majority of community college students. As a result, there has been a considerable drop in enrollment.

“We shouldn’t just be concerned about colleges but also about the people who will need to seek training to rejoin the labor market.”

BA Bold Thoughts:

  • Community colleges are essential to strengthening the post-pandemic economy.
  • Community colleges must do everything they can to accommodate students in the new world, and change their models to be more student-centric.

Read the full post >>>

Tell Us Your Thoughts

Comment on this post, reach out on LinkedIn, or submit your take on any of these topics via email. We want to talk with you about the future of Higher Ed.

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Okay Higher Ed, Now What?

Colleges and universities have opened for on-campus instruction and despite the protocols, guidelines, honor codes, and plexiglass, college-related COVID cases have exploded. On September 3, the NY Times published a map showing there were 51,000 COVID cases across 1,020 institutions—and this number is increasing.

It is clear what happens when schools try and operate along the “normal” business model.

Now what?

The first step is understanding there will be no return to the way things were.

Terri E. Givens, CEO of the Center of Higher Education Leadership and a former Provost, said:

“If there is any leader in the country who thinks it is going to go back to where it was a year ago, they are lying to themselves. But what this will look like is going to be hugely dependent on resources. Right now, everything is in emergency mode.”

You may be in emergency mode but to survive you will have to focus on a future, a future that will include COVID.

As Matt Alex of Beyond Academics says:

“Where the status quo ends, opportunities begin.”

What are those opportunities?

Understand who you are as an institution. How would you define your institution if you didn’t include the on-campus experience? How do you quickly and clearly define the value you provide to your students? What would your recruiting collateral look like if you didn’t include pictures of the leafy quad, the attractive college town, and the comfortable dorms? How would you define what makes you different from all the other schools that are moving their courses online at the same time you are?

Joel Mathew, co-founder of Beyond Academics and Leader of Digital Enrollment Strategy, says the spike he has seen in college advertising is significant. But most of the ads he’s surveyed are focused on a degree a potential student can earn, not on the value to the student. He said:

“Many Higher Ed ads you see are all generally the same. They are more than likely a list of benefits or attributes that scream ‘look at us’ when they should be more student-centric and focus on the ‘why’ of the end consumer.”

Everyone is offering online degrees. If you can define the value you deliver to your students, you will set yourself apart from the noise of the pack.

Focus on the student.

Now is a good time to look at your processes and technology and ask “Who are these processes serving: the administrator or the student?” For the last 20 plus years, as schools become more technology-enabled, processes have been designed either with software in mind or making administrative processes easier. Now, is the time to redesign those processes to be student-centric.

Increase learning effectiveness. 

COVID presents a chance to remake how we deliver education. In the rush this spring to move classes online, lectures were recorded, and power points were converted to PDF and put online. But now schools must plan for remote teaching for the long haul and the course catalog must be redesigned to be effective in a remote/high-flex format. This presents an opportunity to move to more effective teaching approaches like a flipped classroom. With better course delivery, better learning experience, and better learning outcomes, students will see the value your school delivers for their tuition dollars.

No matter what—understand your cost and revenue models. 

Many institutions can’t define the costs and margins of their basic product—the course offering. What other industry can say that? State budgets are being drastically cut. State allocations to education were just getting close to pre-2008 levels. But the cuts that are coming will erase all that. Private schools are meeting with resistance to their tuition rates. 

As revenue shrinks, it is time to deeply understand and manage your costs. What are the elements of your cost of instruction? Is your school running multiple versions of the same software? Are there new revenue sources? Can you use your online learning capabilities to expand your geographic reach? Once you understand the value that you deliver that is separate from the on-campus experience are their prospects that you can target that you’ve missed in the past?

COVID has changed how higher education must operate, and it will never go back to the way it was at the start of 2020. We’ve already seen what happens when schools try the old ways in this new world. Things break. Things fall apart. To survive, institutions will have to operate in a new way in the new world.

Think Entrepreneurially Or Risk Extinction (Or Irrelevance)

I was recently asked why (of all places) I chose to get involved in a higher education think tank and consulting firm.

After all, I didn’t spend most of my life working on a college campus building deep industry knowledge and subject matter expertise. The five years I did spend on campus as a student in the early ’90s were certainly nothing to write home about.

So why higher education? And why now?

Here’s what I found myself answering in response to the question.

First, I believe in the vision of our founder, Matt Alex, has. He has spent over 25 years in the Higher Ed space, and he has seen it from every angle—as an insider, a gifted consultant, and a soon-to-be customer. When Matt says the system is broken and unsustainable, I believe him. It doesn’t take a rocket scientist to observe the train wreck trajectory traditional higher education is on. 

Second, I like fixing broken things. It’s what my career as a serial entrepreneur has been all about. I spent the better part of a decade researching entrepreneurial behavior, and it’s how the entrepreneurial mind works. You see a problem and you look to solve it.

Some problems are easy to solve. Others, not so much. A small handful are so big and so messy, it’s not worth pursuing for the faint of heart. (#USpolitics) Higher education comes pretty darn close to the latter. But someone has to do it. Someone has to fix Higher Ed.

As I’ve invested the time to really look at Higher Ed through a business lens (hint, hint), I’ve realized that even though the problem appears gargantuan, the solution is really quite simple.

Here’s the problem:

  1. Pricing: The financial model is breaking because the product is overpriced, and customers are finally pushing back. This is what is freaking higher education out. They never expected to be challenged on the value they deliver. Every new year was supposed to be a license to raise prices. After all, that’s what it has been like for 100 years.
  2. People: The most valuable asset in higher education, the professor, is grossly underpaid for what the university generates in revenue off that professor. Yet, the professor is drunk on “tenure kool-aid.” It’s only a matter of time when (really) smart professors realize they can earn more for their intellectual property in a global educational marketplace than in a salaried job on a boat that is starting to take on a shocking amount of water.
  3. Positioning: It was surprising to me to discover how little financial oversight there is in higher education. We’ve all heard about the cat being away and what the mice do in its absence. When things run loose for as long as they have in higher education, mega-disruption always follows, and there are lots of casualties. Here’s what’s just around the corner: if the student (buyer) will soon be able to access the professor’s content (product) differently (direct digital access), how does the middleman (the institution) justify its massive markup? (Think Amazon, Casper, and every other manufacturer-to-consumer play.)
  4. (Value) Proposition: If higher education tells me that I have to pay $40,000-$70,000 per year for my kid to get a good job 4-8 years later, and now brands like Google say that same kid (subject to being the kind of human being they would want in their company) could take an 8-week certification course and have a job with them, there’s a problem brewing. Google is just the tip of the iceberg on this.
  5. Pivot-Inability: Most industries see writing on the wall when it appears and start to adapt and change. My friend and partner Matt Alex tells me that higher education plans to do some kicking, screaming, and even some Ostrich-like behavior with their head in the sand.

So, what’s the solution?

It’s back to simplicity, where great solutions always lie.

  1. Humility: Higher Ed has had a great run for 100+ years. But anything that old is just that: old! Old isn’t bad. It’s actually good. But old and rigid is a problem. So, the easy solution is to recognize what you’re not as gifted at—business mindset, entrepreneurial thinking, product innovation, messaging, customer acquisition, and change management—and ask for help.
  2. Transparency: The reality is, there is going to be collateral damage. Disruption of the magnitude heading toward Higher Ed is going to kill a lot of budgets and take a lot of jobs. Be open about what you are talking about in C-suite conversations, so that your D-suite, managers, and staff, aren’t blindsided later.
  3. Innovation: I’m told that higher education does not like this word because of what it insinuates regarding change. (It is ironic to point out that Higher Ed teaches about innovation but doesn’t want to be innovative.) I would like to make the case that Higher Ed go all in to embrace this word, discover what it really means, understand how to activate the behaviors on campus that drive it, and put a framework in place to foster it. There are plenty of smart, passionate, and committed people who work on campus who have ideas that need to be heard, tested, and pushed to market. What is missing is the framework.
  4. Embrace Failure: It’s another taboo word, I know. However, without allowing this to happen in small ways in the short term, we guarantee it will happen (at an existential level) within 5 years for a lot of schools. Embracing failure and what it can teach us is a key trait of organizations that thrive through change. This means a professor should feel free to experiment with new ways to deliver a class knowing that even if it is a total disaster in the Fall semester, some changes and improvements (with student feedback) could result in a game-changing solution for the Winter. The same is true for the registrar’s office, the dean’s office, and student services.
  5. Re-Imagine: You’ve heard the saying “if you don’t know where you’re going, all roads will lead you there.” The handling of return to campus in the Fall of 2020 is a testament to that. There was no vision beyond “We have to get tuition and dorm dollars in the door.” So plans got put in place to make that happen—only to see them backfire. What if institutions took the time to imagine what it will look like to be a Successful Post-Pandemic Institution and work backward from there? That’s what entrepreneurs do. You begin with the end in mind. That’s what I’d challenge Higher Ed to do sooner rather than later.

The next piece I’ll write will describe what I (an obvious outsider) believes a Successful Post-Pandemic Institution needs to embrace in thought and action. It may ruffle a few feathers, as I am sure this piece will do. But for the few who are open to some fresh ideas, I want to present a roadmap to re-imagine a bright future.

In closing, there’s actually a third reason I am partnering with Matt Alex to help higher education—even though I could be doing a lot of other things that are less taxing and more financially rewarding.

I believe in the people of Higher Ed.

I have had a chance to meet and spend time with many of them on webinars, TownHalls, Zoom meetings, and conference calls. I believe that a majority of people who work in higher education care deeply about what they do. They want things to get better.

Truth be told, they don’t know exactly what to do next to protect their jobs, their institution, and their constituents, but the good ones are (finally) looking for answers.

Others, unfortunately, will think and act like the board of directors of Blockbuster Video (and many other examples I can cite of people who were convinced they were invincible) when the Netflix’s of their world showed up on the scene. That movie (pardon the pun) does not end well.

Summary

  • It’s been a good 100+ year run, but it’s high time for fresh, new thinking in how Higher Ed serves its customer.
  • Those who want to keep repaving old roads like my partner, Matt Alex, talks about, will pay a dear price for it. Sure, the university/college may still exist as a name and location, but a lot of good people won’t have jobs there anymore.
  • Innovation, when done right, can be fun, empowering, and, most importantly, more beneficial for all involved. If we’re really in this for the kids, we need to act like it.
  • You’re not alone, Higher Ed. Other segments of the economy have been through existential change and come out just fine. There’s plenty of help and case studies available, but you have to look outside the higher education bubble.
  • Don’t be like an ostrich at a time like this.

Life is full of choices, keep it entrepreneurial!

Joe Abraham
Author of Entrepreneurial DNA
Operating Partner, Beyond Academics

Beyond the Post: 9/4/2020

Beyond Academics asks to hear your thoughts, comments, and opinions on the topics we’ve covered throughout the week. Let’s keep the conversation about Higher Education going.

Our Posts

“Higher Ed: What Are You Paying For?” by Matt Alex

In this article, Matt Alex talks about creating value in a campus that is primarily digital. We want to know your thoughts. Where is the value in a digital campus? Are students still going to be willing to pay for the university name? What justifies tuition costs, especially now?

“The End of Sneakernet” by John Thompson-Haas

John Thompson- Haas explains how the old administrative processes of colleges and universities, the “sneakernet” cannot sustain the shift to digital learning. How is your organization evolving their systems to accommodate both faculty and students? (That is if they’re updating their systems at all.)

“Who Is the Man in the Lobby?” by Matt Alex

We must begin holding ourselves accountable for the future of Higher Ed. We need to create true value for students and stop being a part of lobby transformations. Are you the man in the lobby? How are you adding actual value to your organization?

“What A Prospective College Student Is Looking For: A Hybrid Experience” by Sureya Alex, College Prospect

Today’s students are not only capable of hybrid learning, they crave it. The comfort, independence, and preparation that go along with hybrid learning are of great value to prospective students. Does your organization offer true hybrid learning? Or is it just traditional learning with an online add-on that fails to meet expectations?

Other Posts

“Colleges Should Go Back to School on Remote Learning” from Inside Higher Ed.

This article by Ryan Craig sums up how higher ed institutions continue to fail to focus on the right initiatives.

BA Bold Thoughts:

  • Schools continue to teach in the traditional model (live lecture) without evolving to a true digital learning culture… “exacerbating inequality, with underrepresented minority and low-income students facing even more roadblocks to engagement and persistence.”
  • Schools will say they tried to improve online learning but they invested so much time on the prescriptive academic year and hosting students on campus that lost focus on the medium that creates their value now.
  • Remaining Status Quo will never produce better outcomes for students and faculty. It’s time to focus on initiatives like creating an online culture that rivals Netflix. This will produce exponential growth and value.

Read the full blog >>>

“Will COVID-19 Revive Faculty Power?” from The Chronicle of Higher Education

While the pandemic has almost shuttered traditional learning, it has now shined a huge light on the opportunities that showcase the true asset of an institution, that is the faculty and the knowledge they disseminate.

BA Bold Thoughts: 4 Opportunities for Faculty

  1. Become Digital – Being digital is more than zoom, it is creating culture of learning and engagement.
  2. Use Modern Learning Platforms – to teach to all the 5 learning chemistries of digital natives.
  3. Unbundling Content – will shed light on amazing content that can be absorbed on demand and could tailor academic paths.
  4. Educational Market place – iTunes has empowered music, app stores have empowered developers, educational marketplaces will empower knowledge disseminators to create amazing artifacts for their educational domain. This will also foster peer to peer collaborations & allow access to all students.

Read the full blog >>>

“All Majors Allowed” by Kate Szumanski

This is a great article to justify why campuses have to reimagine the Future of the Academic Enterprise. While yes, businesses have to hire liberal arts majors, it’s as important for universities and colleges to create cross disciplinary academic paths.

BA Bold Thought

Liberal Arts majors run many of the top tech companies. It’s time to rename these majors and design and instill them with various cross-disciplinary topics, like AI, Blockchain, Future of Work, Google, Design Thinking, just to name a few.

Read the full blog >>>

Tell Us Your Thoughts

Comment on this post, reach out on LinkedIn, or submit your take on any of these topics via email. We want to talk with you about the future of Higher Ed.

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Higher Ed: What Are You Paying For?

As we navigate through the pandemic, and as more schools make the shift to online learning, the questions about the cost of Higher Ed are rising to the top.

Schools are faced with…

  • financial repercussions with campus closures.
  • shifts to a new learning model.
  • requirements of online services.
  • reductions of auxiliary revenue streams,
  • the potential of enrollment drops.

Families are requesting money back or a lower tuition because the campus aspect is being taken away. Everything that they invested in was centered around the student’s experience. ‘All’ that digital learning is giving to them now is knowledge. 

My quick disclaimer: I am not saying that the cost of higher ed is justified, but it is not as simple as “I need my tuition back because the model of education has shifted online.” 

Three Real Issues to Address:

  1. What does tuition go toward?
  2. What are parents and students really paying for? 
  3. Is the cost justified?

While they are separate questions, the points in this article will shed light on all three.

Parents Are Willing to Pay

“But the ultimate driver of cost is the sheer number of people vying for a college education.” – Richard Vedder, distinguished professor of economics emeritus at Ohio University [1] 

Is higher ed expensive? Yes. 

However, we live in a supply and demand world where you have the freedom to attend or not. No one is requiring you to pay the tuition for a product that you do not feel is worth it. You have a choice to attend more cost-effective institutions.

An article by Higher Ed Insider indicates:

The prospective students and families that colleges and universities recruit typically have no idea the actual cost of an education until long after they’ve chosen where to apply. That often leads them to rule out institutions with costs they could have afforded, but prices they could not.” [2]

The reality is that you are paying for the brand, experience, and social economics stature to get through the gate check for the career world. Here is what folks need to understand before you ask for a tuition refund.

Infrastructure 

Running a campus is not cheap. Campuses are mini cities with infrastructure and resources to provide its services. 

In a story in the Atlantic, Amanda Ripley articulates:

“It turns out that the vast majority of American college spending goes to routine educational operations — like paying staff and faculty”. [3]

With that context, part of tuition is like a community’s tax bill to cover the cost of the city. The cost will not necessarily disappear when it is closed. They will not refund taxes for closed community centers or parks due to the pandemic. 

Like citizens, students are paying for the college, not the specific services. If they feel that a city is not providing value for their tax money, many move. Students can do the same if they do not find the school’s worth and value.

Campus Support Activities

Campuses still have to support a variety of academic activities—pre-admission, academic lifestyle, student/learning management/engagement systems, resources—that require an organizational structure in place to manage it. Although they have been inefficient for years, they are still in place and used in an online experience. 

Do not forget about the robust support staff that manages the students’ journey through various offices—admissions, registrations, bursars, advising, financial aid, and other college departments. 

According to Business Insider:

“College is expensive for many reasons, including a surge in demand, an increase in financial aid, a lack of state funding, a need for more faculty members and money to pay them, and ballooning student services.” [2]

Not only do you have to recognize that the infrastructure to maintain a campus is complex and expensive, but it also requires dedicated leadership and staff to manage and maintain every aspect beyond the knowledge layer that students experience.  

Overvaluing the What

The education content that you actually experience in a classroom is not drastically different from one campus to another. The reality is that quality faculty are at many campuses no matter the tier or ranking. The knowledge within standard courses can be disseminated in a related loop annually.  

The WHAT factors such as classes, courses, faculty, climbing walls, football team and modern dorms are at many schools. Parents and students have choices to pay for the WHAT or the WHY. If you are unhappy with a high tuition, you can change colleges as I mentioned earlier. However, you also need to find unique reasons WHY you are choosing that college.

Academic Credentialing and Potential Opportunities

The cost of your tuition is dictated by the credentials gained from that institution. You are paying for the label that is placed on a pedestal for a transcript, resume, and social media platform, along with the use of their name to open up doors for your future. Exponential career paths are opened after you graduate from one of the big brand schools. Many take advantage of applying to an expensive college in hopes that they can compete and gain the opportunities that it presents. That degree’s value is not necessarily lessened because of how the instruction is consumed. 

So what are you paying for?  Are you paying for the seal? Paying for the bragging rights? 

Each are drivers that dictate the price. As value gets aligned and parents rethink how they spend, campuses will also redesign what they invest in. Until then, you have a choice to enroll or not, as there are many alternatives to gain knowledge. Once you can determine what you want to pay for, the decision is easy. 

Sources 

  1. https://www.businessinsider.com/why-is-college-so-expensive-2018-4
  2. https://www.insidehighered.com/blogs/call-action-marketing-and-communications-higher-education/it-isn’t-cost-college-’s-problem-it
  3. https://www.theatlantic.com/education/archive/2018/09/why-is-college-so-expensive-in-america/569884/